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 | Specific Expertise >> Agriculture |
Jim Bruno & Associates has educated soybean farmers on the proper application of herbicides, introduced both new seed and new hybrid seed technologies to wheat farmers, and launched new technology companies in the agricultural arena. The goal of agricultural marketing communications programs are almost always the same: increase grower awareness and increase product penetration and sales. Though program objectives are often similar, specific strategies differ quite a bit; we tailor our strategies to the needs of the product and its target market. In some instances, the medium we use is the agricultural trade media. In others, we go straight to radio, TV and major print reporters in agricultural areas of the country. In all situations, product usage and availability information is communicated to the grower in a cost effective manner.
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