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 | Specific Expertise >> The Chemical Industry |
The chemical industry provides unique marketing communications challenges. While the products the industry produces are the building blocks upon which our standard of living is based, the industry itself is constantly under environmental scrutiny. This means every message used to communicate a product's benefits or attributes must be carefully crafted to avoid misinterpretation. JBA has successfully introduced herbicides, fungicides and insecticides, trained growers on how to use chemical products and distributors on how the products should be sold. This is in addition to producing sales aids for many of the plastics products used in construction and aviation. JBA has also helped a major chemical manufacturer win over community support for a chlorine manufacturing facility, an automated platinum refinery and a phosphate mine. Jim Bruno's chemical industry clients have included:
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