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 | Specific Expertise >> Consumer Products/Services |
Consumer products and services hold vast potential for carefully organized and well-defined marketing communications efforts. Nationally or regionally, marketing communications support through advertising, direct mail and public relations places a product or service before consumers in a credible and tactful manner. Product introductions, product publicity, national and regional media tours, consumer informational pieces, special events and feature stories in newspapers and magazines are among the tactics that the agency utilizes to generate awareness and help build market share for clients. Our professionals have a proven track record with major national consumer accounts in food and food-service, home furnishings and building products, OTC pharmaceutical products, cosmetics, fabrics, paper products and many other industries. At JBA, we are familiar and experienced with the special planning, programming and communications techniques required to succeed in the highly competitive national arena of consumer product marketing. Through our contacts with editors, columnists and broadcasters, our ability to track results in quantifiable terms, and our method of targeting specific messages to consumers on a national, regional or local level, we are well-equipped to assist clients with their consumer marketing needs. | |
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