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 | Specific Expertise >> Public Affairs/Crisis Communications |
Dealing with the reality of negative press is often crucial to a company's ultimate success. Jim Bruno & Associates knows how publicity and the press works; what makes a story "hot" and when a story is "dead." Jim Bruno & Associates employs many of the same skills needed to ignite a story to do the opposite -- diffuse one. Over the past 20 years, Jim Bruno has created Public Affairs/Crisis Communications Programs for clients which included five Fortune 500 companies, two chemical companies, an industrial commodity metals manufacturer/marketer, the nation's oldest real estate auction organization, a major data processing service organization, a pharmaceutical company, a manufacturer of consumer products and a major industry association. Case Histories Computer Service Company - Successfully opened headquarters building in northern New Jersey in the face of community and media opposition to commercial office building being built on site of local farm. Opening was attended by executives from 80 major New Jersey firms and client was positively featured in Forbes magazine cover story. Precious Metals Manufacturer - Hosted press reception for commodity writers in New York City to discuss pent-up demand for industrial platinum as a result of last recession. Positive stories in Wall Street Journal and Reuters deflected media attention from layoffs caused by plant automation by client. Household Chemicals Manufacturer - Helped client identify site for chlorine bleach manufacturing facility. Developed model to predict public acceptance of manufacturing with chlorine gas, and then detailed communications strategy designed to foster positive consensus in community. Agricultural Chemicals Manufacturer - Garnered over 90 hours of positive broadcast publicity for herbicide in agricultural areas where use of toxic chemicals was a major issue. | |
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