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 | Specific Expertise >> Sports Promotion/Special Events |
The idea behind any sports promotion or special event is to generate awareness and create excitement. Whether the event is a professional golf tournament, a three-day horse jumping event, a 10-k run, a corporate team triathlon or a walk for health, JBA covers all the bases. Our expertise extends to all phases of the special event, from conception to final follow-up. Special guest celebrities, media tours, extensive press contact and on-site media coordination are just a few of the elements that create a successful game plan. Positioning the event as a major sports or family attraction is often essential to our efforts. To bring depth and added credibility to the event (and the client), JBA goes beyond the starting line-up to seek out story and interview opportunities among competitors themselves. The media and public-at-large thrive on the "challenge of human competition" features that result from our in-depth analysis of all that goes into a particular event. Local and regional strategies are employed to maximize exposure for an event and its competitors. In effect, the event becomes multidimensional in appeal, thus positioning the client as a leader in a particular area of sports programming. Golf - Case Histories Bell Atlantic Classic - Helped to build gallery from 15,000 people to over 100,000 in three years, after Bell Atlantic assumed sponsorship of the event. Accomplished this by coordinating all publicity, including: media days, shoot outs and clinics before, during, and after the event. Managed the press room and created all media materials, guides, and event programs. Pinecrest Golf and Residential Community - Opened the first "golf course living" community in Southeastern Pennsylvania for The Klein Company. Handled all advertising and publicity for the golf course and residential development. Commonwealth C.C. - Announced plans to develop the course on the property of the old Hidden Springs C.C. Coordinated all announcement publicity for the Hansen Group and hosted reception for Arnold Palmer, course designer. Pennsylvania Department of Commerce - Handled all media events for Pennsylvania Department of Commerce, which included Arnold Palmer - the state spokesman, for economic development. Coordinated press conferences for Arnold Palmer and Governor Thornburgh on Pennsylvania natural resources, transportation and hospitality. Rohm and Haas Turf and Ornamental Products - Handle product publicity and sales communication for Rohm and Haas chemical products sold into the golf course industry. Write and produce newsletters going to chemical distributors servicing golf course superintendents, nationwide. Host press conferences/receptions at national trade shows. Memberships In:
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