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 | Specific Expertise >> Professional Service Organizations |
Marketing Communications for professional service organizations cannot be modeled after programs designed for traditional industry. Because service organizations rely on carefully developed images and hard-earned reputations, they require a blend of marketing, community relations, public affairs and media relations expertise, along with a fair amount of specific industry knowledge. Jim Bruno & Associates has demonstrated proficiency in these disciplines through numerous successes for both regional and national professional service organizations. We helped a "Big 8" accounting firm achieve regional print and broadcast coverage for its Philadelphia office. For a data processing service organization, we generated extensive exposure in national magazines and newspapers. And through speakers programs and one-on-one communications, we enabled a financial institution to effectively develop and maintain a neighborhood flavor in its marketing programs. Professional service organizations' marketing efforts often do not include direct sales or advertising. Through public relations, Jim Bruno & Associates makes a significant contribution to practice development by providing clients with increased visibility and enhanced credibility while cultivating the image they want to project.
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