| Jim Bruno & Associates has extensive experience designing and implementing marketing and communications programs for manufacturers of shelter materials and companies in related building industries (architects, engineers, residential and commercial real estate, etc.). The chief aim of these programs is to gain a precisely crafted blend of trade, professional, business and consumer exposure for our clients, supporting their overall business and marketing objectives. Strategies that we employ include: - Advertising/Publicity Campaigns: Jim Bruno & Associates writes, prepares, and places advertisements and news stories, features and byline articles. We do this by identifying the universe of prospects we need to reach and then carefully crafting the advertising/publicity mix necessary to communicate our client's message. This means maintaining contact on behalf of our clients and providing:
- Trade Show Support: Jim Bruno & Associates works with client companies to build the most effective trade show presence possible. Major emphasis is placed on using the show as an opportunity to gain maximum media and customer exposure for the client.
- Sales Promotion: Jim Bruno & Associates designs, implements and publicizes incentive programs and sales tips aimed at building the effectiveness and enthusiasm of sales forces, product distributors and retailers.
- Targeted Collateral: Beyond the basic media campaign, Jim Bruno & Associates recommends and develops the brochures and tools necessary to support specific marketing goals. Examples include: "How To" brochures, specially produced audio and video productions used for news coverage, employee communication, sales aids and training, surveys, and other informative materials aimed at building industry and customer awareness and action.
Jim Bruno's shelter industry clients have included: - Certainteed
- DuPont (Corian)
- Hansen Properties
- Yorktowne Cabinets
- Arco Building Products
- Berwind Property Group
- Tornetta Realty Corp.
- Trane (HVAC products)
- The Klett Organization (Architects)
- Alpha Engineering (Civil Engineers)
- O'Donnell & Naccarato (Structural Engineers)
- Aegis (International Commercial Developers)
- Real Estate Auction Organization
These and other clients have made us highly attuned to the special marketing communication requirements of companies in the shelter industries. Not only is continuous, quality media coverage important, but this media attention must be tied into overall sales and marketing goals, and be measurable based upon specific objectives. |
