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 | Specific Expertise >> High Technology |
Technology-based marketing communications presents the practitioner with the unique challenge of understanding and simplifying complex issues. While many agencies are just beginning to specialize in high-tech, JBA has been doing so for years, for companies both large and small. Whether the principle objective is to increase a start-up's attractiveness to would-be financiers, or to help create awareness of a major company's leading-edge offerings, JBA repeatedly demonstrates the ability to develop and implement results-oriented action plans. We do this by working with each client in a consultative capacity, helping the client to define clear-cut goals, objectives and strategies. Our high-tech clients have included computer service companies, hardware and software vendors, consultants and telecommunications companies. This impressive roster, combined with our experienced specialists, makes JBA a premiere technological marketing communications firm. Beyond the basic media campaign, Jim Bruno and Associates recommends and develops the brochures and tools necessary to support specific marketing goals. Examples include: "How To" brochures, specially produced audio and video productions used for news coverage, demo disks, employee communications, sales aids and training, surveys, and other informative materials aimed at building industry and customer awareness and action. Jim Bruno's high technology industry clients have included:
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