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 | Who We Are |
 | Jim Bruno & Associates is an organization comprised of marketing communications professionals and small marketing communications companies that come together to handle a specific project or campaign for a client. Each project is planned and supervised by Jim Bruno. He then personally selects the right mix of talent from the Associate group to handle a client's need. All individuals are principals in their own firms, and are the same people who have built major advertising and public relations agencies between New York City and Baltimore over the past 15 to 20 years. At this time in their careers, they are creating and building agencies for themselves. By bringing together the proper talent to handle a specific client need, and then having each individual on the team go back to their own businesses upon project completion, JBA is able to keep overhead and salaries to a minimum. There is no need for elaborate, centralized office space and equipment. This enables JBA to competitively price work -- often 30 to 50 percent below prevailing large agency rates. Furthermore, because JBA clients tend to be very large organizations, it is common for the work provided to associates by JBA to be among the associates' larger accounts. This incentive motivates the associates to produce some of their very best work, drawing upon their extensive individual experiences. The associates currently consist of numerous owners, operators, and principals of marketing communications companies. Working together as a "Virtual Company," JBA provides each client with the broad-based thinking usually only found in larger agencies. Ideas are put forth that in essence come from the fields of public relations, advertising and direct marketing. To support these ideas, JBA associates bring specific talents in the areas of copy, art, audio, video, promotion and sales. |
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